Strategic Media Buying and Creative Design
Client Overview
Outies is a premium brand based in Saudi Arabia with both online and retail operations. They were looking to strengthen their digital footprint and increase brand recognition while achieving tangible results in both sales and engagement. With this goal in mind, Outies partnered with our specialized team for expert media buying and content creation.
Strategy and Approach
Media Buying Strategy
- Our team crafted a platform-specific media buying strategy, focusing on high-engagement platforms in Saudi Arabia like Meta and Snapchat.
- Leveraged retargeting ads to maximize the brand’s reach, refining the audience as we moved from awareness to conversion.
- Implemented a flexible, data-driven budget allocation to ensure Outies’ ad spend was optimized for maximum results.
Content Creation and Creative Design
- With a dedicated team of experts (no interns or juniors as you may find at typical agencies), we developed a high-quality visual content plan that aligned with Outies’ premium brand identity.
- Designed carousel ads and other static content specifically tailored for high engagement, showcasing products in both lifestyle and detailed settings.
- Focused on clear, impactful messaging to drive brand recall and attract potential customers.
“Hazem helped deliver the best results we needed. The availability was exceptional, with support always accessible 24/7 whenever required.”
Baha Abukhalaf, Ecommerce Manager at AK Al Abdulkarem
Execution
Creative Content for Ads
- Image Ads: Developed premium, high-resolution product images with visually captivating backgrounds and strategic text.
- Video Ads: Produced concise video clips optimized for social stories and feeds, highlighting product features in a dynamic way.
- Carousel Ads: Crafted multi-image carousels, allowing customers to browse Outies’ products easily within the ad itself.