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Introduction
Balabala.sa is at the forefront of kids’ fashion retail in Saudi Arabia, with a strong presence both online and across numerous stores in the country. As their dedicated media buyer, my goal was to significantly enhance their Return on Ad Spend (ROAS) through smart, strategic ad campaigns.
The Challenge
The venture with Balabala introduced us to two primary obstacles: the technical limitations of their Magento platform and the imperative need for brand recognition. Magento, despite being a robust e-commerce solution, posed several user-friendliness and technical tracking challenges, complicating our media buying and ad tracking processes. Moreover, as a new store, Balabala needed to break through a cluttered market space to establish a strong brand identity and loyalty among its target audience in Saudi Arabia.
Technical and Market Challenges
- User-unfriendliness of the Magento platform
- Technical tracking difficulties
- Establishing brand recognition in a competitive landscape
Solution
Phase 1: Building Brand Awareness
Our initial strategy focused on broadening Balabala’s visibility through brand awareness campaigns. Utilizing a mix of social media platforms, search engines, and display networks, we crafted engaging advertisements that highlighted Balabala’s unique value proposition to potential customers. This phase was critical in introducing Balabala to a wider audience, setting the stage for more targeted advertising efforts.
Phase 2: Targeted Retargeting Ads
Transitioning from a broad approach, we then honed in on retargeting campaigns. These campaigns were meticulously designed to re-engage users who showed initial interest in Balabala’s high-experience items. By analyzing user behavior and leveraging data-driven insights, our retargeting ads were tailored to speak directly to the interests and preferences of potential customers, significantly enhancing the likelihood of conversion.
Impact:
Our comprehensive media buying strategy bore fruit, elevating Balabala’s ROAS to approximately 5, with aspirations to surpass the 6.5 threshold. This notable achievement not only underscored the efficacy of our dual-phased approach but also solidified Balabala’s footing in the Saudi Arabian retail landscape. The success of this campaign has proven the indomitable power of strategic media buying in the face of technical adversities and market challenges.
Achievements Highlighted
- Achieved a ROAS of around 5, aiming for 6.5+
- Established a strong brand presence for Balabala in Saudi Arabia
- Demonstrated the effectiveness of strategic media buying and targeted advertising
Conclusion
Balabala’s journey is a clear indicator of how tailored media buying strategies can lead to substantial growth and market presence. As we continue to build on this success, Balabala stands ready to dress the next generation of Saudi Arabia in style and comfort.
Book your free consultation call now and let’s explore the heights your brand could reach with the right media buying strategies.
Social Media Transformation
Client Success Story: KH Mart & Coffee Bar’s Social Media Transformation
Service: Social Media Management
KH Mart & Coffee Bar, a unique hybrid of a supermarket and coffee house in Amman, faced the challenge of establishing an online presence and attracting local customers. Seeking a solution, they partnered with a seasoned digital marketer.
Challenges:
KH Mart & Coffee Bar was grappling with a lack of brand identity and minimal engagement on social media platforms.
Solution:
The implemented strategy included:
- Visual Branding: Crafting a visually appealing and consistent brand identity to highlight KH Mart’s distinctiveness.
- Content Strategy: Creating engaging posts to showcase daily deals, fresh coffee offerings, and the diverse range of home goods available.
- Community Engagement: Proactive interaction with the local community, hosting online contests, and addressing customer queries promptly.
Results:
Within a mere three months, the transformation was evident:
- A remarkable 75% increase in online engagement.
- A substantial 50% growth in followers.
A Data-Driven Digital Advertising Case Study
Driving App Installs and Amplifying Brand Awareness for GOJO
Introduction
I will share the strategies and outcomes of the campaign, showcasing how we effectively drove app installs while significantly increasing brand awareness. Leveraging various digital advertising platforms, such as Facebook Ads and Google Ads, I implemented tailored strategies to target both drivers and users, ensuring maximum impact and success.
Facebook Ads Campaign: User Acquisition Excellence
To acquire potential app users, I meticulously designed and executed a powerful Facebook Ads campaign. Utilizing visually captivating creatives, compelling ad copies, and motion graphics, I achieved extraordinary results in driving app installs and boosting brand awareness.
Achievements:
• Average Cost per App Install: $1.06
• Average CPM (Cost per Thousand Impressions): $0.13
• Frequency: 6.67 (strategically maintained for maximum brand exposure)
Through meticulous A/B testing and optimization techniques, I ensured high-quality ads with a hook rate above 45%. These efforts resulted in enhanced engagement and conversion rates.
Tailored Strategies for Captains' Acquisition
Recognizing the significance of attracting and engaging drivers (Captains), I implemented specialized strategies tailored to their needs. Exciting giveaways, rewards programs, and proactive communication helped create a strong partnership between GOJO and its Captains, fostering mutual success and satisfaction.
YouTube Video Motion Graphics and Voice Over
To further amplify brand awareness, I created compelling YouTube video ads with motion graphics and voice-over. By leveraging the platform’s reach and engagement, we effectively reached the target audience and drove app installs.
Strategic Scaling for Optimal Results
Demonstrating expertise in data analysis and campaign scaling, I strategically scaled the ad sets for maximum impact. By closely monitoring app install rates and observing promising CTR, I progressively scaled the campaigns by 30% every three days. This methodical approach ensured continuous optimization and yielded exceptional outcomes.
Google Ads Campaign: Effective Driver Acquisition
Harnessing the power of Google Ads, I executed highly targeted campaigns to attract potential drivers. By optimizing placements across Search Ads, Google Play, Display, and YouTube, we achieved outstanding results in driver acquisition.
Achievements:
• Average Cost per Install: $0.29
• Impressive CTR: 4.33%
Conclusion
In conclusion, the meticulously crafted digital advertising campaign for GOJO demonstrated remarkable success in driving app installs and amplifying brand awareness.
As a digital advertising expert, I can help you unlock your brand’s full potential. Book a free consultation now to discuss your unique digital advertising goals and explore tailored strategies to boost your brand’s visibility, drive app installs, and accelerate your business’s growth.
Transforming Shift Coffee House’s Social Media Presence
Client Overview
Shift Coffee House, a popular local coffee shop renowned for its exceptional brews and inviting ambiance, approached me to enhance their online presence and connect with a broader audience through social media platforms. They recognized the value of professional social media management to effectively showcase their offerings and foster a loyal online community.
My Approach
As a freelance digital marketer and social media enthusiast, I worked closely with Shift Coffee House to develop a comprehensive social media management strategy. My goal was to captivate their target audience and drive meaningful engagement by curating compelling content.
Social Media Management and Content Creation
Through meticulous planning and creativity, I transformed Shift Coffee House’s social media presence. I curated visually stunning and share-worthy posts that showcased their finest coffee blends, mouthwatering pastries, and cozy atmosphere. I leveraged high-quality imagery, crafted enticing captions, and utilized relevant hashtags to optimize reach and engagement.
Captivating Reels and Engaging Stories
To further elevate their social media strategy, I created captivating Reels that showcased the art of coffee-making, behind-the-scenes moments, and engaging storytelling. I harnessed the power of short-form video content to captivate the audience and generate excitement around the brand.
Results and Impact
My efforts yielded impressive results for Shift Coffee House. Their social media following experienced significant growth, and the engagement rate skyrocketed. By fostering meaningful interactions and building a loyal online community, Shift Coffee House witnessed a notable boost in foot traffic and customer loyalty.
Contact me today at hello@hazemaraqa.com to explore how we can collaborate and create a captivating social media strategy tailored to your unique business needs.
SMM & Advertising for Alhambra Window Blinds
Case Study: Social Media Management and Ads for Alhambra Window Blinds
Introduction
Alhambra Window Blinds is a well-established window treatment company based in Amman with over 35 years of experience. They specialize in providing luxurious and high-quality blinds, shades, and rollers to their customers.
The Challenge
Alhambra Window Blinds had an excellent product range, but their online presence was weak, and they were struggling to reach their target audience. They approached us to help them increase their brand awareness, drive traffic to their website, and generate leads.
The Solution
I designed a social media management and ads strategy for Alhambra Window Blinds. My team of social media experts created and managed their social media accounts on Facebook, Instagram, and Twitter. We regularly posted engaging and informative content about their products, services, and industry news to engage their target audience. We also designed and ran targeted social media ad campaigns to reach new potential customers. We used advanced targeting options to ensure that our ads reached people interested in window treatment, interior design, and home decor. Our ads showcased Alhambra’s high-quality products and emphasized their exceptional customer service.
The Results
Our social media management and ads strategy delivered outstanding results for Alhambra Window Blinds. I increased their brand awareness, boosted website traffic, and generated leads. Here are some of the highlights:
- Increased Instagram page traffic by 50%
- Generated 200+ high-quality leads
- Increased social media engagement by 75%
- Reached over 189,000 people through targeted social media ads
Conclusion
Our social media management and ads strategy helped Alhambra Window Blinds to achieve their business goals, increase their online presence, and generate high-quality leads. Our team continues to manage their social media accounts, monitor ad campaigns, and optimize their strategy to ensure that they stay ahead of the competition.
Ready to Boost Your Business with Social Media Management and Ads?
If you’re looking to increase your brand awareness, drive traffic to your website, and generate leads, contact us today. Our team of social media experts can design a customized strategy tailored to your business need
Social Media Marketing for The Court 23
- Client The Court 23
- Services Instagram Ads, Content Creation
Overview
The Court 23 is a sneaker store in Amman, Jordan that specializes in selling unique and hard-to-find sneakers. As a Social Media Expert based in Amman, my goal was to increase the store’s online presence and generate more sales through strategic social media management, Meta ads, and reels.
Strategy
My first step was to create a social media content calendar to ensure that we were regularly posting engaging and relevant content across all platforms. We then focused on creating high-quality photos and videos that showcased the unique styles available at The Court 23. I also created Instagram ads targeting sneaker and streetwear enthusiasts in the Amman area.
Results
Through my efforts, I was able to significantly increase The Court 23’s online presence and attract new customers. My social media management resulted in a 66% increase in engagement, with followers actively commenting and sharing our content. Videos and reels garnered thousands of views and helped showcase the store’s unique designs.
Samples of Designs and Video Creation
I created a series of videos showcasing the latest arrivals at The Court 23, as well as reels highlighting popular designs and collections. My content showcased the store’s unique inventory, while also emphasizing the store’s commitment to quality and customer satisfaction.
Conclusion
Overall, My social media management, Facebook ads, and video creation efforts were successful in driving traffic to The Court 23’s store and generating new sales. By focusing on quality content and targeting the right audience, I was able to increase engagement and grow the store’s Instagram presence.
If you’re looking to increase your online presence and generate more sales, I’m here to help. Contact me today to learn more about our social media management services!
Reinventing Al Ghazal Perfume’s Identity
Al Ghazal Perfume: Rebranding for a Luxury Fragrance
Introduction
Al Ghazal Perfume is a premium fragrance brand based in Saudi Arabia, known for its exceptional quality and unique blend of ingredients, including apple, peach, pineapple, and Arabic Oudh. In an effort to reflect its brand identity, Al Ghazal approached me to redesign their logo and packaging design.
The Challenge
The challenge was to create a design that accurately reflected the brand’s sophisticated image while also showcasing its key ingredients. The client wanted a logo that was visually appealing and set the brand apart in a competitive market.
The Solution
I worked closely with the Al Ghazal team to understand their vision and create a logo that met their expectations. The final design showcases the key ingredients in a visually appealing way while also capturing the sophistication and luxury of the brand. The new logo features bold, modern typography with a sophisticated color palette that evokes the elegance of the brand.
The Results
With my contributions, Al Ghazal Perfume now has a logo that accurately reflects its unique identity and sets it apart in a competitive market. The redesign has been well-received by the client and has helped to elevate the brand’s image, making it more recognizable and memorable to consumers. The redesign has also provided a solid foundation for future branding initiatives and has helped to position Al Ghazal Perfume as a leader in the fragrance industry.
Conclusion
This project was a great opportunity to showcase my design skills and bring a premium brand’s vision to life. The redesign of Al Ghazal Perfume’s logo and packaging design has helped to elevate the brand’s image and position it as a leader in the fragrance industry. I’m proud of the results of this project and look forward to continuing to work with Al Ghazal Perfume in the future.
Maximizing Lead Conversion with 360° Digital Marketing Strategies
The Royal Academy of Culinary Arts is a leading non-profit private culinary school in Jordan. As the digital marketer for their October 2022 intake, I executed several successful digital marketing campaigns to generate high quality leads and drive awareness to their programs.
Digital Marketing Campaigns for the Royal Academy of Culinary Arts
Google Ads (Display, Search, YouTube)
The objective of the Google Ads campaigns was to drive traffic to the Royal Academy of Culinary Arts’ website and generate high-quality leads. I utilized Display, Search, and YouTube ads to achieve this goal.
Results for Google Search
For the Google Search Ad campaign, I optimized the CTR to 8.54%. The average CPC for the entire search campaign was $0.08, which is an impressive result. Additionally, I included site links and other ad extensions to increase the visibility and engagement of the ads.
I also conducted A/B testing on different landing pages to determine the best-performing ones and optimize the bounce rate. This ensured that the campaign delivered the highest quality and optimization possible.
Results for Google Display
The objective of the Google Display Ad campaign was to increase brand awareness for the Royal Academy of Culinary Arts’ Bachelor Degree in Food & Beverage Management program. To target parents as decision-makers, I placed ads on media and news websites and used manual optimization to secure the top ad placement. The results were 3.3 million impressions.
Facebook & Instagram Ads
The objective of the Facebook and Instagram Promotion campaign was to drive traffic to WhatsApp and increase engagement through user-friendly destination previews and reply templates. The results showed a CPM of $0.93 and 4403 clicks.
Stories & Reels Ads
The objective of the Facebook and Instagram Stories and Reels campaign was to target the youth and drive awareness to the Bachelor Degree in Food & Beverage Management program. The results showed a total spend of $69.09, a CPM of $0.18, and a reach of 384K.
Chat Bot Campaign through Facebook Messenger
To improve the enrollment process, I implemented an automation chat feature through Facebook Messenger. This chatbot aimed to help the enrollment team evaluate potential students’ English proficiency levels more efficiently. The chatbot asks students questions about their English level, and based on their responses, either directs them to an English language center or asks for their contact details. To optimize the budget, I implemented budget control, with a maximum spend of $2.
In conclusion, the digital marketing campaign for The Royal Academy of Culinary Arts was a great success. With a mix of Google Ads, Snapchat, Facebook, and Instagram promotions, I was able to reach a wide audience and generate high quality leads. The combination of search and display ads, video promotions, and chatbot campaigns, helped the academy achieve their objectives of driving traffic to the website, increasing brand awareness, and streamlining the enrollment process.
Invest in your future success – switch to 360 Digital campaigns for improved lead generation. Schedule a consultation now.