Hi, I’m Hazem
I'm a Certified Digital Marketer and MBA holder with +8 years of experience in creating successful Performance Marketing campaigns. My skills extend to: Google Ads, Conversion Rate Optimization, SEO, Shopify, Adobe Photoshop, Illustrator, Marketing Automation, CRM and Content Creation.
Partnering with Industry Leaders
Case Studies
The Royal Academy of Culinary Arts is a leading non-profit private culinary school in Jordan. As the digital marketer for their October 2022 intake, I executed several successful digital marketing campaigns to generate high quality leads and drive awareness to their programs.
Digital Marketing Campaigns for the Royal Academy of Culinary Arts
Google Ads (Display, Search, YouTube)
The objective of the Google Ads campaigns was to drive traffic to the Royal Academy of Culinary Arts’ website and generate high-quality leads. I utilized Display, Search, and YouTube ads to achieve this goal.
Results for Google Search
For the Google Search Ad campaign, I optimized the CTR to 8.54%. The average CPC for the entire search campaign was $0.08, which is an impressive result. Additionally, I included site links and other ad extensions to increase the visibility and engagement of the ads.
I also conducted A/B testing on different landing pages to determine the best-performing ones and optimize the bounce rate. This ensured that the campaign delivered the highest quality and optimization possible.
Results for Google Display
The objective of the Google Display Ad campaign was to increase brand awareness for the Royal Academy of Culinary Arts’ Bachelor Degree in Food & Beverage Management program. To target parents as decision-makers, I placed ads on media and news websites and used manual optimization to secure the top ad placement. The results were 3.3 million impressions.
Facebook & Instagram Ads
The objective of the Facebook and Instagram Promotion campaign was to drive traffic to WhatsApp and increase engagement through user-friendly destination previews and reply templates. The results showed a CPM of $0.93 and 4403 clicks.
Stories & Reels Ads
The objective of the Facebook and Instagram Stories and Reels campaign was to target the youth and drive awareness to the Bachelor Degree in Food & Beverage Management program. The results showed a total spend of $69.09, a CPM of $0.18, and a reach of 384K.
Chat Bot Campaign through Facebook Messenger
To improve the enrollment process, I implemented an automation chat feature through Facebook Messenger. This chatbot aimed to help the enrollment team evaluate potential students’ English proficiency levels more efficiently. The chatbot asks students questions about their English level, and based on their responses, either directs them to an English language center or asks for their contact details. To optimize the budget, I implemented budget control, with a maximum spend of $2.
In conclusion, the digital marketing campaign for The Royal Academy of Culinary Arts was a great success. With a mix of Google Ads, Snapchat, Facebook, and Instagram promotions, I was able to reach a wide audience and generate high quality leads. The combination of search and display ads, video promotions, and chatbot campaigns, helped the academy achieve their objectives of driving traffic to the website, increasing brand awareness, and streamlining the enrollment process.
Invest in your future success – switch to 360 Digital campaigns for improved lead generation. Schedule a consultation now.
Reinventing Al Ghazal Perfume’s Identity
Al Ghazal Perfume: Rebranding for a Luxury Fragrance
Introduction
Al Ghazal Perfume is a premium fragrance brand based in Saudi Arabia, known for its exceptional quality and unique blend of ingredients, including apple, peach, pineapple, and Arabic Oudh. In an effort to reflect its brand identity, Al Ghazal approached me to redesign their logo and packaging design.
The Challenge
The challenge was to create a design that accurately reflected the brand’s sophisticated image while also showcasing its key ingredients. The client wanted a logo that was visually appealing and set the brand apart in a competitive market.
The Solution
I worked closely with the Al Ghazal team to understand their vision and create a logo that met their expectations. The final design showcases the key ingredients in a visually appealing way while also capturing the sophistication and luxury of the brand. The new logo features bold, modern typography with a sophisticated color palette that evokes the elegance of the brand.
The Results
With my contributions, Al Ghazal Perfume now has a logo that accurately reflects its unique identity and sets it apart in a competitive market. The redesign has been well-received by the client and has helped to elevate the brand’s image, making it more recognizable and memorable to consumers. The redesign has also provided a solid foundation for future branding initiatives and has helped to position Al Ghazal Perfume as a leader in the fragrance industry.
Conclusion
This project was a great opportunity to showcase my design skills and bring a premium brand’s vision to life. The redesign of Al Ghazal Perfume’s logo and packaging design has helped to elevate the brand’s image and position it as a leader in the fragrance industry. I’m proud of the results of this project and look forward to continuing to work with Al Ghazal Perfume in the future.
Transforming Shift Coffee House’s Social Media Presence
Client Overview
Shift Coffee House, a popular local coffee shop renowned for its exceptional brews and inviting ambiance, approached me to enhance their online presence and connect with a broader audience through social media platforms. They recognized the value of professional social media management to effectively showcase their offerings and foster a loyal online community.
My Approach
As a freelance digital marketer and social media enthusiast, I worked closely with Shift Coffee House to develop a comprehensive social media management strategy. My goal was to captivate their target audience and drive meaningful engagement by curating compelling content.
Social Media Management and Content Creation
Through meticulous planning and creativity, I transformed Shift Coffee House’s social media presence. I curated visually stunning and share-worthy posts that showcased their finest coffee blends, mouthwatering pastries, and cozy atmosphere. I leveraged high-quality imagery, crafted enticing captions, and utilized relevant hashtags to optimize reach and engagement.
Captivating Reels and Engaging Stories
To further elevate their social media strategy, I created captivating Reels that showcased the art of coffee-making, behind-the-scenes moments, and engaging storytelling. I harnessed the power of short-form video content to captivate the audience and generate excitement around the brand.
Results and Impact
My efforts yielded impressive results for Shift Coffee House. Their social media following experienced significant growth, and the engagement rate skyrocketed. By fostering meaningful interactions and building a loyal online community, Shift Coffee House witnessed a notable boost in foot traffic and customer loyalty.
Contact me today at hello@hazemaraqa.com to explore how we can collaborate and create a captivating social media strategy tailored to your unique business needs.
Social Media Transformation
Client Success Story: KH Mart & Coffee Bar’s Social Media Transformation
Service: Social Media Management
KH Mart & Coffee Bar, a unique hybrid of a supermarket and coffee house in Amman, faced the challenge of establishing an online presence and attracting local customers. Seeking a solution, they partnered with a seasoned digital marketer.
Challenges:
KH Mart & Coffee Bar was grappling with a lack of brand identity and minimal engagement on social media platforms.
Solution:
The implemented strategy included:
- Visual Branding: Crafting a visually appealing and consistent brand identity to highlight KH Mart’s distinctiveness.
- Content Strategy: Creating engaging posts to showcase daily deals, fresh coffee offerings, and the diverse range of home goods available.
- Community Engagement: Proactive interaction with the local community, hosting online contests, and addressing customer queries promptly.
Results:
Within a mere three months, the transformation was evident:
- A remarkable 75% increase in online engagement.
- A substantial 50% growth in followers.
Balabala KSA ROAS Growth
Introduction
Balabala.sa is at the forefront of kids’ fashion retail in Saudi Arabia, with a strong presence both online and across numerous stores in the country. As their dedicated media buyer, my goal was to significantly enhance their Return on Ad Spend (ROAS) through smart, strategic ad campaigns.
The Challenge
The venture with Balabala introduced us to two primary obstacles: the technical limitations of their Magento platform and the imperative need for brand recognition. Magento, despite being a robust e-commerce solution, posed several user-friendliness and technical tracking challenges, complicating our media buying and ad tracking processes. Moreover, as a new store, Balabala needed to break through a cluttered market space to establish a strong brand identity and loyalty among its target audience in Saudi Arabia.
Technical and Market Challenges
- User-unfriendliness of the Magento platform
- Technical tracking difficulties
- Establishing brand recognition in a competitive landscape
Solution
Phase 1: Building Brand Awareness
Our initial strategy focused on broadening Balabala’s visibility through brand awareness campaigns. Utilizing a mix of social media platforms, search engines, and display networks, we crafted engaging advertisements that highlighted Balabala’s unique value proposition to potential customers. This phase was critical in introducing Balabala to a wider audience, setting the stage for more targeted advertising efforts.
Phase 2: Targeted Retargeting Ads
Transitioning from a broad approach, we then honed in on retargeting campaigns. These campaigns were meticulously designed to re-engage users who showed initial interest in Balabala’s high-experience items. By analyzing user behavior and leveraging data-driven insights, our retargeting ads were tailored to speak directly to the interests and preferences of potential customers, significantly enhancing the likelihood of conversion.
Impact:
Our comprehensive media buying strategy bore fruit, elevating Balabala’s ROAS to approximately 5, with aspirations to surpass the 6.5 threshold. This notable achievement not only underscored the efficacy of our dual-phased approach but also solidified Balabala’s footing in the Saudi Arabian retail landscape. The success of this campaign has proven the indomitable power of strategic media buying in the face of technical adversities and market challenges.
Achievements Highlighted
- Achieved a ROAS of around 5, aiming for 6.5+
- Established a strong brand presence for Balabala in Saudi Arabia
- Demonstrated the effectiveness of strategic media buying and targeted advertising
Conclusion
Balabala’s journey is a clear indicator of how tailored media buying strategies can lead to substantial growth and market presence. As we continue to build on this success, Balabala stands ready to dress the next generation of Saudi Arabia in style and comfort.
Book your free consultation call now and let’s explore the heights your brand could reach with the right media buying strategies.
Motion Graphics + VO Project
- Project 3anbo3d.com
- Services Motion Graphic, VO, Web Development & Content Writing
3anbo3d.com: A New Arabic Freelance Marketplace Launch Case Study
Objective
The objective of this project was to launch 3anbo3d.com, an innovative new Arabic freelance marketplace that connects talented individuals with clients in the Middle East.
The Process
Web Development
As the lead developer on this project, I was responsible for building the website from the ground up. I used the latest web development technologies and best practices to ensure that the site was fast, user-friendly, and accessible to a wide range of users.
Motion Graphic Video with Voice Over
In order to introduce 3anbo3d.com to the world, I created a motion graphic video with a professional voiceover. The video explained the concept behind the site and showcased its key features and benefits.
Content Writing
I also wrote the content for the website, including the “Privacy Policy” page, product descriptions, and other key pages. My writing was engaging and informative, helping to build excitement and anticipation for the launch of the site.
Conclusion
This project was a great example of the impact that a well-designed website and marketing campaign can have on a new business. By creating a platform that connects creative talent with clients in the Middle East, 3anbo3d.com will drive economic growth and support the region’s creative community in the future.
Scaling Personal Branding
How Personal Branding Drove Baby Moon Sleep's Social Media Success
Introduction
Aseel, a certified sleep trainer and owner of Baby Moon Sleep, sought to enhance her personal brand and social media presence. Our goals were to develop her personal branding, create engaging social media content, and edit videos, and manage advertising campaigns to increase her ROI and scale her business.
Lead Generation Video Ad Preview
After testing numerous creatives, we identified the best-performing ad for lead generation across the MENA region. The ad targeted three specific audiences:
- Broad, excluding her Instagram followers.
- Lookalike audience.
- Retargeting those who had messaged her.
Social Media Growth
Our efforts significantly boosted Aseel’s social media presence:
- From 8K to 10K Followers: Within a few months, we achieved a milestone of 10K followers.
- From 10K to 18K Followers: By February 2, 2024, Aseel’s followers had grown to 18K.
- From 18K to 65K Followers: By May, Aseel’s followers reached an impressive 65K.
E-Book Design and Promotion
We designed and optimized the content for Aseel’s first e-book, including copywriting. The e-book was promoted across MENA countries, achieving substantial reach and engagement.
Content Success and Organic Reach
In April, Aseel’s content achieved over 500K organic reach, with only 3.3% coming from ads. This demonstrates the effectiveness of organic content in increasing ROI compared to paid ads.
Client Testimonial
Aseel’s testimonial highlights her satisfaction with our services, showcasing the success and growth achieved through our collaboration. She praises the expertise and dedication of both me and my remote senior team.
Conclusion
This case study demonstrates my expertise as a media buyer and social media specialist in enhancing personal branding, expanding social media reach, and boosting ROI through strategic content creation and targeted advertising. The success achieved here highlights the effectiveness of tailored strategies and professional execution.
Ready to see similar results? Book your free consultation call today!
Al Bait Al Arabi Restaurant Brand Refresh Case Study
- Client Al Bait Al Arabi
- Services Logo & Packaging Design
New Logo Identity
The Objective
My goal as a graphic design freelancer was to revamp the brand identity of Al Bait Al Arabi, a popular Yamni restaurant, and create a cohesive and appealing brand experience for customers both online and in the physical space.
The Process
Logo Design
To start, I redesigned the restaurant’s logo, drawing inspiration from the rich culinary heritage of Yamni cuisine. Our design showcases traditional Yamni patterns and symbols while also incorporating modern elements to appeal to a wider audience. The result was a logo that perfectly balances tradition and innovation, accurately reflecting the essence of Al Bait Al Arabi.
Packaging Design
In addition to the logo, we also designed the restaurant’s packaging. The packaging design was inspired by the natural ingredients used in Yamni cooking and featured a simple, elegant design that emphasized the high quality of the food. We used bright, bold colors to make the packaging stand out on shelves and attract customers’ attention.
Results
The results of my work speak for themselves. Since launching the new brand identity, Al Bait Al Arabi has seen a significant increase in online traffic and customer engagement. The restaurant’s new logo and packaging have also helped to attract new customers and build brand recognition.
Conclusion
My work for Al Bait Al Arabi demonstrates the impact that a well-designed brand identity can have on a business. By creating a cohesive, appealing brand experience, we were able to help the restaurant stand out in a competitive market and achieve its goals.
Strategic Media Buying and Creative Design
Client Overview
Outies is a premium brand based in Saudi Arabia with both online and retail operations. They were looking to strengthen their digital footprint and increase brand recognition while achieving tangible results in both sales and engagement. With this goal in mind, Outies partnered with our specialized team for expert media buying and content creation.
Strategy and Approach
Media Buying Strategy
- Our team crafted a platform-specific media buying strategy, focusing on high-engagement platforms in Saudi Arabia like Meta and Snapchat.
- Leveraged retargeting ads to maximize the brand’s reach, refining the audience as we moved from awareness to conversion.
- Implemented a flexible, data-driven budget allocation to ensure Outies’ ad spend was optimized for maximum results.
Content Creation and Creative Design
- With a dedicated team of experts (no interns or juniors as you may find at typical agencies), we developed a high-quality visual content plan that aligned with Outies’ premium brand identity.
- Designed carousel ads and other static content specifically tailored for high engagement, showcasing products in both lifestyle and detailed settings.
- Focused on clear, impactful messaging to drive brand recall and attract potential customers.
“Hazem helped deliver the best results we needed. The availability was exceptional, with support always accessible 24/7 whenever required.”
Baha Abukhalaf, Ecommerce Manager at AK Al Abdulkarem
Execution
Creative Content for Ads
- Image Ads: Developed premium, high-resolution product images with visually captivating backgrounds and strategic text.
- Video Ads: Produced concise video clips optimized for social stories and feeds, highlighting product features in a dynamic way.
- Carousel Ads: Crafted multi-image carousels, allowing customers to browse Outies’ products easily within the ad itself.
A Data-Driven Digital Advertising Case Study
Driving App Installs and Amplifying Brand Awareness for GOJO
Introduction
I will share the strategies and outcomes of the campaign, showcasing how we effectively drove app installs while significantly increasing brand awareness. Leveraging various digital advertising platforms, such as Facebook Ads and Google Ads, I implemented tailored strategies to target both drivers and users, ensuring maximum impact and success.
Facebook Ads Campaign: User Acquisition Excellence
To acquire potential app users, I meticulously designed and executed a powerful Facebook Ads campaign. Utilizing visually captivating creatives, compelling ad copies, and motion graphics, I achieved extraordinary results in driving app installs and boosting brand awareness.
Achievements:
• Average Cost per App Install: $1.06
• Average CPM (Cost per Thousand Impressions): $0.13
• Frequency: 6.67 (strategically maintained for maximum brand exposure)
Through meticulous A/B testing and optimization techniques, I ensured high-quality ads with a hook rate above 45%. These efforts resulted in enhanced engagement and conversion rates.
Tailored Strategies for Captains' Acquisition
Recognizing the significance of attracting and engaging drivers (Captains), I implemented specialized strategies tailored to their needs. Exciting giveaways, rewards programs, and proactive communication helped create a strong partnership between GOJO and its Captains, fostering mutual success and satisfaction.
YouTube Video Motion Graphics and Voice Over
To further amplify brand awareness, I created compelling YouTube video ads with motion graphics and voice-over. By leveraging the platform’s reach and engagement, we effectively reached the target audience and drove app installs.
Strategic Scaling for Optimal Results
Demonstrating expertise in data analysis and campaign scaling, I strategically scaled the ad sets for maximum impact. By closely monitoring app install rates and observing promising CTR, I progressively scaled the campaigns by 30% every three days. This methodical approach ensured continuous optimization and yielded exceptional outcomes.
Google Ads Campaign: Effective Driver Acquisition
Harnessing the power of Google Ads, I executed highly targeted campaigns to attract potential drivers. By optimizing placements across Search Ads, Google Play, Display, and YouTube, we achieved outstanding results in driver acquisition.
Achievements:
• Average Cost per Install: $0.29
• Impressive CTR: 4.33%
Conclusion
In conclusion, the meticulously crafted digital advertising campaign for GOJO demonstrated remarkable success in driving app installs and amplifying brand awareness.
As a digital advertising expert, I can help you unlock your brand’s full potential. Book a free consultation now to discuss your unique digital advertising goals and explore tailored strategies to boost your brand’s visibility, drive app installs, and accelerate your business’s growth.
My Clients
What I Do
Social Media Marketing
I use all relevant Social Media platforms to direct potential customers to your website, with obtaining the best results through a SMM strategy.
Google Ads Marketing
With my expertise in Google Ads, I'll craft tailored campaigns that bring quality leads and customers to your website, and maximize your advertising spend.
Branding & Graphic Design
Let your brand speak. I have an excellent team of brand consultants who know how to create sparks and keep your brand in customers' mind forever.
Search Engine Optimization
The strategy will set out the requirements to meet the objectives – principally through on page, off page, content & link buillding.
Motion Graphics & VO
Let your brand speak. I have an excellent team of brand consultants who know how to create sparks and keep your brand in customers' mind forever.
Web Design & Development
Attract high-converting leads with responsive web designs. I have extensive experience in WordPress, HTML, Shopify and various languages.
Aseel Owner | Baby Moon Sleep
Working with Hazem was one of the best turn overs in my life, especially my career. He is the reason behind my online business success.
Amjad CEO | GOJO
The most enjoyable aspect was witnessing the advertising company's creative ideas coming to life, resonating with our audience, and sparking positive interactions.
Client Satisfaction
Aseel Salhab
Simply he’s the best, Hazem flourished my account into a successful online business!
Nadin Smaili
I loved how experienced, well knowledgeable Hazem is in his field!
Rawaa AlRifai
Honest feedback flowed freely, whether it was positive or constructive.
Baha Abu Khalaf
Always available when we need 24/7
Akram
Hazem played a key role in strategizing and executing campaigns across platforms.
My Blog
The Top DM Fails and How to Avoid Them
As a Certified Digital Marketer, I have seen my fair share of digital marketing fails. From poor website design to ineffective email campaigns, businesses often make mistakes that negatively impact their online presence. In this blog, I will share some of the most common digital marketing fails and provide tips on how to avoid them.
Poor Website Design
One of the biggest digital marketing fails is having a poorly designed website. A website that is difficult to navigate or slow to load can turn potential customers away and harm your online presence. To avoid this mistake, make sure your website is user-friendly and has a clean, modern design. Additionally, ensure that your website is optimized for both desktop and mobile devices.
Ineffective Email Campaigns
Another common digital marketing fail is sending ineffective email campaigns. Sending too many emails, using a generic subject line, or failing to personalize the content can all lead to low open rates and decreased engagement. To avoid these mistakes, segment your email list, personalize the content, and use an attention-grabbing subject line.
Lackluster Social Media Presence
Having a lackluster social media presence can also harm your digital marketing efforts. Not posting regularly, failing to engage with followers, or not having a clear strategy can all lead to a weak social media presence. To avoid these mistakes, create a social media strategy, post regularly, and engage with your followers to build a strong online community.
Misguided Advertising Efforts
Finally, misguided advertising efforts can also harm your digital marketing efforts. Targeting the wrong audience, using generic ads, or failing to track results can all lead to ineffective advertising campaigns. To avoid these mistakes, research your target audience, create unique and eye-catching ads, and track your results to continuously improve your advertising efforts.
In conclusion, avoiding these common digital marketing fails is essential for any business looking to improve their online presence and achieve better results. As a Certified Digital Marketer, I highly recommend taking the time to understand and avoid these mistakes to ensure success in your digital marketing efforts.
The Benefits of Investing in Digital Marketing
Digital marketing has become a crucial part of any business’s success in today’s digital world. Whether you’re a small startup or a well-established company that builds a website using Strikingly, investing in digital marketing can help you reach new heights. As a Certified Digital Marketer, I have seen first-hand the positive impact it can have on a business’s growth and success. In this blog, I will highlight the key benefits of investing in digital marketing.
Increased Visibility
One of the biggest benefits of investing in digital marketing is increased visibility. With more and more people spending time online, it’s important to have a strong online presence. Digital marketing strategies such as search engine optimization (SEO), pay-per-click advertising (PPC), and social media marketing help your business reach a wider audience, attract more visitors to your website, and ultimately increase your visibility online.
Improved Brand Awareness
Another benefit of digital marketing is improved brand awareness. By using various digital marketing strategies, you can consistently promote your brand and reach a larger audience. This can help you establish a strong brand identity and create a lasting impression on potential customers.
Cost-Effectiveness
Compared to traditional marketing methods, digital marketing is more cost-effective. You can reach a large audience with a relatively small budget, making it easier for small businesses to compete with larger companies. Additionally, digital marketing strategies such as SEO and social media marketing are ongoing processes, so you can see long-term benefits without having to constantly invest in new campaigns.
Target Audience Reach
Digital marketing allows you to target specific demographics, interests, and behaviors, ensuring that your message reaches the right people. This helps you get the most out of your marketing efforts and ultimately leads to higher conversions.
Increased Conversions
Finally, digital marketing can help increase conversions and sales. By using strategies such as email marketing, social media advertising, and retargeting, you can engage with potential customers and encourage them to take action. This leads to higher conversion rates and ultimately, increased revenue for your business.
In conclusion, investing in digital marketing is essential for any business looking to grow and succeed in today’s digital world. As a certified digital marketer, I highly recommend taking advantage of the benefits digital marketing has to offer.
Why Companies Should Hire Freelancers?
The Benefits of Working with Freelancers
- Flexibility: Freelancers offer flexibility in terms of working hours and project scope, making it easier for companies to scale up or down their projects as needed.
- Cost-Effective: Freelancers generally charge lower rates than agencies, making it more cost-effective for companies to work with them, especially for smaller projects.
- Expertise: Freelancers are often specialists in their field, with years of experience in their niche. This allows them to provide unique insights and solutions that can benefit the company.
- Personal Attention: Freelancers offer a personalized experience to their clients, providing them with one-on-one attention and tailored solutions that fit their specific needs.
Why Choose Me as Your Freelance Digital Marketer?
- Full Support: Unlike agencies that have set working hours, I provide full support to my clients, including weekends and evenings, to ensure that their project is completed on time and to their satisfaction.
- Experience: With over five years of experience in digital marketing, I have worked with a variety of clients across different industries, providing me with a breadth of knowledge and expertise to draw from.
- Customized Solutions: I work closely with my clients to understand their specific needs and goals, creating customized solutions that align with their brand and objectives.
- Affordable Pricing: My pricing is competitive and transparent, with no hidden fees or charges.
Book a Free 30-Minute Consultation
If you’re interested in learning more about how I can help your company achieve its digital marketing goals, book a free 30-minute consultation with me today.