Enhancing Brand Visibility through Strategic Ad Design

Introduction

Osma Perfumes, a distinguished fragrance brand, aimed to capture the attention of the Saudi Arabian market. With my extensive expertise in Media Buying in Saudi Arabia, I spearheaded the development of captivating ad visuals tailored to resonate with the local audience’s cultural preferences and nuances.

Challenge

The key challenge was crafting ad creatives that were culturally appealing to the Saudi audience and optimized for various digital platforms, including Meta, Snapchat, TikTok, and Google Ads.

Objectives

• Develop engaging ad creatives aligned with Saudi cultural values and aesthetics.
• Achieve extensive digital reach by deploying ads on multiple platforms.
• Optimize ad visibility and engagement by focusing on platform-specific ‘safe zones’.

Process

Conceptualization

In-depth market research was conducted to dive into the cultural and aesthetic preferences of the target demographic in Saudi Arabia, guiding the creative process to ensure maximum engagement.

Execution

• Graphic Design: I was responsible for the graphic design of all ad creatives, carefully crafting each piece to align with the brand’s identity and appeal visually to the target audience. The designs were specifically optimized to ensure content visibility within the ‘safe zones’ of each platform, crucial for maximizing impact and engagement.

Deployment

The campaign was executed across various platforms:

• Meta
• Snapchat
• TikTok
• Google Display Ads

Results

The targeted approach resulted in a remarkable Click-Through Rate (CTR) of 7.5%, significantly enhancing Osma Perfumes’ brand awareness within the Saudi market. The campaign also led to an increase in engagement rates and received positive feedback from customers.

Conclusion

This project highlighted the effectiveness of culturally customized creative strategies in digital advertising. It demonstrated how meticulous graphic design and strategic media buying are pivotal in penetrating the market and achieving significant brand visibility.