Design & Media Buying Success

Reef Perfumes – Media Buying and Creative Campaigns

Introduction

As a Marketing Consultant specializing in Media Buying Services, I spearheaded the strategic launch and advertising campaigns for Reef Perfumes, a distinguished Saudi Arabian brand with over 200 branches across the Gulf countries. This case study explores the launch and successful promotion of White 33 and Piska Perfume, showcasing our impactful ad creatives and sophisticated media strategies during the critical sales period of Ramadan.

Project Overview

Launching New Products

The primary challenge was the market introduction of two new fragrances, White 33 and Piska Perfume, amid a competitive landscape. My role encompassed managing comprehensive media buying strategies and ensuring a robust market entry.

Strategic Ad Campaigns During Ramadan & Eid

We amplified our advertising efforts to leverage Ramadan’s peak buying season. I orchestrated multi-platform ad campaigns, fine-tuning our message to resonate deeply with our target demographic during this significant period.

Execution

Ad Creative Design and Direction

Creativity underpinned our approach, with ad creatives designed to highlight the unique properties of each perfume. These creatives not only emphasized the product’s allure but also aligned seamlessly with Reef Perfumes’ sophisticated brand image.

Media Buying and Platform Coordination

As a Media Buying expert, I facilitated direct negotiations and weekly strategic meetings with major platforms like TikTok, Snapchat, Meta, and Google. This direct interaction ensured our placements were optimally executed, leveraging cutting-edge analytics to enhance our campaigns’ reach and effectiveness.

Results

Our targeted efforts for White 33 and Piska Perfume significantly enhanced customer engagement, driving notable sales increases during Ramadan. The strategic positioning and compelling ad creatives played crucial roles in this success, demonstrating the effectiveness of our tailored approach.

Conclusion

This engagement with Reef Perfumes underscores the effectiveness of combining detailed Media Buying Services with innovative Ad Creative Designs, setting a benchmark for success in the competitive fragrance market. Our work not only elevated brand visibility but also established a strong foundation for future launches.