Al Ghazal Perfume: Rebranding for a Luxury Fragrance

Introduction

Al Ghazal Perfume is a premium fragrance brand based in Saudi Arabia, known for its exceptional quality and unique blend of ingredients, including apple, peach, pineapple, and Arabic Oudh. In an effort to reflect its brand identity, Al Ghazal approached me to redesign their logo and packaging design.

The Challenge

The challenge was to create a design that accurately reflected the brand’s sophisticated image while also showcasing its key ingredients. The client wanted a logo that was visually appealing and set the brand apart in a competitive market.

The Solution

I worked closely with the Al Ghazal team to understand their vision and create a logo that met their expectations. The final design showcases the key ingredients in a visually appealing way while also capturing the sophistication and luxury of the brand. The new logo features bold, modern typography with a sophisticated color palette that evokes the elegance of the brand.

The Results

With my contributions, Al Ghazal Perfume now has a logo that accurately reflects its unique identity and sets it apart in a competitive market. The redesign has been well-received by the client and has helped to elevate the brand’s image, making it more recognizable and memorable to consumers. The redesign has also provided a solid foundation for future branding initiatives and has helped to position Al Ghazal Perfume as a leader in the fragrance industry.

Conclusion

This project was a great opportunity to showcase my design skills and bring a premium brand’s vision to life. The redesign of Al Ghazal Perfume’s logo and packaging design has helped to elevate the brand’s image and position it as a leader in the fragrance industry. I’m proud of the results of this project and look forward to continuing to work with Al Ghazal Perfume in the future.