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Client Overview
Outies is a premium brand based in Saudi Arabia with both online and retail operations. They were looking to strengthen their digital footprint and increase brand recognition while achieving tangible results in both sales and engagement. With this goal in mind, Outies partnered with our specialized team for expert media buying and content creation.
Strategy and Approach
Media Buying Strategy
- Our team crafted a platform-specific media buying strategy, focusing on high-engagement platforms in Saudi Arabia like Meta and Snapchat.
- Leveraged retargeting ads to maximize the brand’s reach, refining the audience as we moved from awareness to conversion.
- Implemented a flexible, data-driven budget allocation to ensure Outies’ ad spend was optimized for maximum results.
Content Creation and Creative Design
- With a dedicated team of experts (no interns or juniors as you may find at typical agencies), we developed a high-quality visual content plan that aligned with Outies’ premium brand identity.
- Designed carousel ads and other static content specifically tailored for high engagement, showcasing products in both lifestyle and detailed settings.
- Focused on clear, impactful messaging to drive brand recall and attract potential customers.
“Hazem helped deliver the best results we needed. The availability was exceptional, with support always accessible 24/7 whenever required.”
Baha Abukhalaf, Ecommerce Manager at AK Al Abdulkarem
Execution
Creative Content for Ads
- Image Ads: Developed premium, high-resolution product images with visually captivating backgrounds and strategic text.
- Video Ads: Produced concise video clips optimized for social stories and feeds, highlighting product features in a dynamic way.
- Carousel Ads: Crafted multi-image carousels, allowing customers to browse Outies’ products easily within the ad itself.
Scaling Personal Branding
How Personal Branding Drove Baby Moon Sleep's Social Media Success
Introduction
Aseel, a certified sleep trainer and owner of Baby Moon Sleep, sought to enhance her personal brand and social media presence. Our goals were to develop her personal branding, create engaging social media content, and edit videos, and manage advertising campaigns to increase her ROI and scale her business.
Lead Generation Video Ad Preview
After testing numerous creatives, we identified the best-performing ad for lead generation across the MENA region. The ad targeted three specific audiences:
- Broad, excluding her Instagram followers.
- Lookalike audience.
- Retargeting those who had messaged her.
Social Media Growth
Our efforts significantly boosted Aseel’s social media presence:
- From 8K to 10K Followers: Within a few months, we achieved a milestone of 10K followers.
- From 10K to 18K Followers: By February 2, 2024, Aseel’s followers had grown to 18K.
- From 18K to 65K Followers: By May, Aseel’s followers reached an impressive 65K.
E-Book Design and Promotion
We designed and optimized the content for Aseel’s first e-book, including copywriting. The e-book was promoted across MENA countries, achieving substantial reach and engagement.
Content Success and Organic Reach
In April, Aseel’s content achieved over 500K organic reach, with only 3.3% coming from ads. This demonstrates the effectiveness of organic content in increasing ROI compared to paid ads.
Client Testimonial
Aseel’s testimonial highlights her satisfaction with our services, showcasing the success and growth achieved through our collaboration. She praises the expertise and dedication of both me and my remote senior team.
Conclusion
This case study demonstrates my expertise as a media buyer and social media specialist in enhancing personal branding, expanding social media reach, and boosting ROI through strategic content creation and targeted advertising. The success achieved here highlights the effectiveness of tailored strategies and professional execution.
Ready to see similar results? Book your free consultation call today!
Balabala KSA ROAS Growth
Introduction
Balabala.sa is at the forefront of kids’ fashion retail in Saudi Arabia, with a strong presence both online and across numerous stores in the country. As their dedicated media buyer, my goal was to significantly enhance their Return on Ad Spend (ROAS) through smart, strategic ad campaigns.
The Challenge
The venture with Balabala introduced us to two primary obstacles: the technical limitations of their Magento platform and the imperative need for brand recognition. Magento, despite being a robust e-commerce solution, posed several user-friendliness and technical tracking challenges, complicating our media buying and ad tracking processes. Moreover, as a new store, Balabala needed to break through a cluttered market space to establish a strong brand identity and loyalty among its target audience in Saudi Arabia.
Technical and Market Challenges
- User-unfriendliness of the Magento platform
- Technical tracking difficulties
- Establishing brand recognition in a competitive landscape
Solution
Phase 1: Building Brand Awareness
Our initial strategy focused on broadening Balabala’s visibility through brand awareness campaigns. Utilizing a mix of social media platforms, search engines, and display networks, we crafted engaging advertisements that highlighted Balabala’s unique value proposition to potential customers. This phase was critical in introducing Balabala to a wider audience, setting the stage for more targeted advertising efforts.
Phase 2: Targeted Retargeting Ads
Transitioning from a broad approach, we then honed in on retargeting campaigns. These campaigns were meticulously designed to re-engage users who showed initial interest in Balabala’s high-experience items. By analyzing user behavior and leveraging data-driven insights, our retargeting ads were tailored to speak directly to the interests and preferences of potential customers, significantly enhancing the likelihood of conversion.
Impact:
Our comprehensive media buying strategy bore fruit, elevating Balabala’s ROAS to approximately 5, with aspirations to surpass the 6.5 threshold. This notable achievement not only underscored the efficacy of our dual-phased approach but also solidified Balabala’s footing in the Saudi Arabian retail landscape. The success of this campaign has proven the indomitable power of strategic media buying in the face of technical adversities and market challenges.
Achievements Highlighted
- Achieved a ROAS of around 5, aiming for 6.5+
- Established a strong brand presence for Balabala in Saudi Arabia
- Demonstrated the effectiveness of strategic media buying and targeted advertising
Conclusion
Balabala’s journey is a clear indicator of how tailored media buying strategies can lead to substantial growth and market presence. As we continue to build on this success, Balabala stands ready to dress the next generation of Saudi Arabia in style and comfort.
Book your free consultation call now and let’s explore the heights your brand could reach with the right media buying strategies.
Social Media Transformation
Client Success Story: KH Mart & Coffee Bar’s Social Media Transformation
Service: Social Media Management
KH Mart & Coffee Bar, a unique hybrid of a supermarket and coffee house in Amman, faced the challenge of establishing an online presence and attracting local customers. Seeking a solution, they partnered with a seasoned digital marketer.
Challenges:
KH Mart & Coffee Bar was grappling with a lack of brand identity and minimal engagement on social media platforms.
Solution:
The implemented strategy included:
- Visual Branding: Crafting a visually appealing and consistent brand identity to highlight KH Mart’s distinctiveness.
- Content Strategy: Creating engaging posts to showcase daily deals, fresh coffee offerings, and the diverse range of home goods available.
- Community Engagement: Proactive interaction with the local community, hosting online contests, and addressing customer queries promptly.
Results:
Within a mere three months, the transformation was evident:
- A remarkable 75% increase in online engagement.
- A substantial 50% growth in followers.
A Data-Driven Digital Advertising Case Study
Driving App Installs and Amplifying Brand Awareness for GOJO
Introduction
I will share the strategies and outcomes of the campaign, showcasing how we effectively drove app installs while significantly increasing brand awareness. Leveraging various digital advertising platforms, such as Facebook Ads and Google Ads, I implemented tailored strategies to target both drivers and users, ensuring maximum impact and success.
Facebook Ads Campaign: User Acquisition Excellence
To acquire potential app users, I meticulously designed and executed a powerful Facebook Ads campaign. Utilizing visually captivating creatives, compelling ad copies, and motion graphics, I achieved extraordinary results in driving app installs and boosting brand awareness.
Achievements:
• Average Cost per App Install: $1.06
• Average CPM (Cost per Thousand Impressions): $0.13
• Frequency: 6.67 (strategically maintained for maximum brand exposure)
Through meticulous A/B testing and optimization techniques, I ensured high-quality ads with a hook rate above 45%. These efforts resulted in enhanced engagement and conversion rates.
Tailored Strategies for Captains' Acquisition
Recognizing the significance of attracting and engaging drivers (Captains), I implemented specialized strategies tailored to their needs. Exciting giveaways, rewards programs, and proactive communication helped create a strong partnership between GOJO and its Captains, fostering mutual success and satisfaction.
YouTube Video Motion Graphics and Voice Over
To further amplify brand awareness, I created compelling YouTube video ads with motion graphics and voice-over. By leveraging the platform’s reach and engagement, we effectively reached the target audience and drove app installs.
Strategic Scaling for Optimal Results
Demonstrating expertise in data analysis and campaign scaling, I strategically scaled the ad sets for maximum impact. By closely monitoring app install rates and observing promising CTR, I progressively scaled the campaigns by 30% every three days. This methodical approach ensured continuous optimization and yielded exceptional outcomes.
Google Ads Campaign: Effective Driver Acquisition
Harnessing the power of Google Ads, I executed highly targeted campaigns to attract potential drivers. By optimizing placements across Search Ads, Google Play, Display, and YouTube, we achieved outstanding results in driver acquisition.
Achievements:
• Average Cost per Install: $0.29
• Impressive CTR: 4.33%
Conclusion
In conclusion, the meticulously crafted digital advertising campaign for GOJO demonstrated remarkable success in driving app installs and amplifying brand awareness.
As a digital advertising expert, I can help you unlock your brand’s full potential. Book a free consultation now to discuss your unique digital advertising goals and explore tailored strategies to boost your brand’s visibility, drive app installs, and accelerate your business’s growth.
Transforming Shift Coffee House’s Social Media Presence
Client Overview
Shift Coffee House, a popular local coffee shop renowned for its exceptional brews and inviting ambiance, approached me to enhance their online presence and connect with a broader audience through social media platforms. They recognized the value of professional social media management to effectively showcase their offerings and foster a loyal online community.
My Approach
As a freelance digital marketer and social media enthusiast, I worked closely with Shift Coffee House to develop a comprehensive social media management strategy. My goal was to captivate their target audience and drive meaningful engagement by curating compelling content.
Social Media Management and Content Creation
Through meticulous planning and creativity, I transformed Shift Coffee House’s social media presence. I curated visually stunning and share-worthy posts that showcased their finest coffee blends, mouthwatering pastries, and cozy atmosphere. I leveraged high-quality imagery, crafted enticing captions, and utilized relevant hashtags to optimize reach and engagement.
Captivating Reels and Engaging Stories
To further elevate their social media strategy, I created captivating Reels that showcased the art of coffee-making, behind-the-scenes moments, and engaging storytelling. I harnessed the power of short-form video content to captivate the audience and generate excitement around the brand.
Results and Impact
My efforts yielded impressive results for Shift Coffee House. Their social media following experienced significant growth, and the engagement rate skyrocketed. By fostering meaningful interactions and building a loyal online community, Shift Coffee House witnessed a notable boost in foot traffic and customer loyalty.
Contact me today at hello@hazemaraqa.com to explore how we can collaborate and create a captivating social media strategy tailored to your unique business needs.
SMM & Advertising for Alhambra Window Blinds
Case Study: Social Media Management and Ads for Alhambra Window Blinds
Introduction
Alhambra Window Blinds is a well-established window treatment company based in Amman with over 35 years of experience. They specialize in providing luxurious and high-quality blinds, shades, and rollers to their customers.
The Challenge
Alhambra Window Blinds had an excellent product range, but their online presence was weak, and they were struggling to reach their target audience. They approached us to help them increase their brand awareness, drive traffic to their website, and generate leads.
The Solution
I designed a social media management and ads strategy for Alhambra Window Blinds. My team of social media experts created and managed their social media accounts on Facebook, Instagram, and Twitter. We regularly posted engaging and informative content about their products, services, and industry news to engage their target audience. We also designed and ran targeted social media ad campaigns to reach new potential customers. We used advanced targeting options to ensure that our ads reached people interested in window treatment, interior design, and home decor. Our ads showcased Alhambra’s high-quality products and emphasized their exceptional customer service.
The Results
Our social media management and ads strategy delivered outstanding results for Alhambra Window Blinds. I increased their brand awareness, boosted website traffic, and generated leads. Here are some of the highlights:
- Increased Instagram page traffic by 50%
- Generated 200+ high-quality leads
- Increased social media engagement by 75%
- Reached over 189,000 people through targeted social media ads
Conclusion
Our social media management and ads strategy helped Alhambra Window Blinds to achieve their business goals, increase their online presence, and generate high-quality leads. Our team continues to manage their social media accounts, monitor ad campaigns, and optimize their strategy to ensure that they stay ahead of the competition.
Ready to Boost Your Business with Social Media Management and Ads?
If you’re looking to increase your brand awareness, drive traffic to your website, and generate leads, contact us today. Our team of social media experts can design a customized strategy tailored to your business need
Social Media Marketing for The Court 23
- Client The Court 23
- Services Instagram Ads, Content Creation
Overview
The Court 23 is a sneaker store in Amman, Jordan that specializes in selling unique and hard-to-find sneakers. As a Social Media Expert based in Amman, my goal was to increase the store’s online presence and generate more sales through strategic social media management, Meta ads, and reels.
Strategy
My first step was to create a social media content calendar to ensure that we were regularly posting engaging and relevant content across all platforms. We then focused on creating high-quality photos and videos that showcased the unique styles available at The Court 23. I also created Instagram ads targeting sneaker and streetwear enthusiasts in the Amman area.
Results
Through my efforts, I was able to significantly increase The Court 23’s online presence and attract new customers. My social media management resulted in a 66% increase in engagement, with followers actively commenting and sharing our content. Videos and reels garnered thousands of views and helped showcase the store’s unique designs.
Samples of Designs and Video Creation
I created a series of videos showcasing the latest arrivals at The Court 23, as well as reels highlighting popular designs and collections. My content showcased the store’s unique inventory, while also emphasizing the store’s commitment to quality and customer satisfaction.
Conclusion
Overall, My social media management, Facebook ads, and video creation efforts were successful in driving traffic to The Court 23’s store and generating new sales. By focusing on quality content and targeting the right audience, I was able to increase engagement and grow the store’s Instagram presence.
If you’re looking to increase your online presence and generate more sales, I’m here to help. Contact me today to learn more about our social media management services!